Top 10 Free Online Resources for Content Marketing

Content marketing? How about “discontent marketing”? No, it doesn’t mean “satisfied”, it means “what’s inside”, like the contents of a book. Think how many Apple computers you’ve seen in movies and you start to get an idea — yes, product placement is part of it. So where can you find out more about this increasingly […]

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Researching the competition: Why and How.

When you are running a small business, you may be so focused on building and growing your profits that you aren’t even aware that you have competitors, much less who they are and what they are up to. If you feel that looking in on your competition is unethical, or that it may somehow lead […]

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Benefits of Adding EDDM to Your Marketing Plan

As a small business, EDDM is a great way to reach your local market!   The United States Postal Service’s EDDM program (also known as Every Door Direct Mail) allows you to have your marketing postcards delivered to individual neighborhoods, using carrier routes. You identify the carrier routes and control the drop date and the […]