Every entrepreneur knows that the keys to success are to drive traffic and capture sales. In an economic climate where big name companies with big advertising budgets capture more than their fair share of attention, small businesses must be resourceful and innovative when they promote their goods and services.More than anything else, letting people know […]
Top 10 Free Online Resources for Content Marketing
Content marketing? How about “discontent marketing”? No, it doesn’t mean “satisfied”, it means “what’s inside”, like the contents of a book. Think how many Apple computers you’ve seen in movies and you start to get an idea — yes, product placement is part of it. So where can you find out more about this increasingly […]
Researching the competition: Why and How.
When you are running a small business, you may be so focused on building and growing your profits that you aren’t even aware that you have competitors, much less who they are and what they are up to. If you feel that looking in on your competition is unethical, or that it may somehow lead […]
6 Types of Visual Content You Should Use in Your Marketing Campaigns
A robust marketing campaign will always include at the very least, text-based as well as visual content. As the trend toward visual content continues to grow, incorporating a significant amount of it into your marketing campaigns could prove critical to your success. Since the human brain is wired to process visual content easily, it’s should not […]
How to Attract Better Customers In Your Small Business
As a small business owner, sometimes it feels like we are running a race against the clock, always trying to acquire new clients and consumers, meet their needs and then bill them before our own debts come due at the end of the month. This rush to acquire new customers is an integral part of […]
Benefits of Adding EDDM to Your Marketing Plan
As a small business, EDDM is a great way to reach your local market! The United States Postal Service’s EDDM program (also known as Every Door Direct Mail) allows you to have your marketing postcards delivered to individual neighborhoods, using carrier routes. You identify the carrier routes and control the drop date and the […]