As a small business, EDDM is a great way to reach your local market!
The United States Postal Service’s EDDM program (also known as Every Door Direct Mail) allows you to have your marketing postcards delivered to individual neighborhoods, using carrier routes. You identify the carrier routes and control the drop date and the USPS delivers directly to every door on the route. You save the cost of purchasing a mailing list and there’s no postage permit required, which puts more money back into your campaign’s pocket.
According to usps.com, “With Every Door Direct Mail® service from the U.S. Postal Service®, you can reach the customers who matter the most to your business in nearby neighborhoods. You don’t even need to know names or street addresses. Simply identify the neighborhoods you want to target and your printed piece is delivered to every active address in your target area. And now, with demographic filters, your mailings can be even more targeted to the customers you want to reach.”
Key benefits of Every Door Direct Mail – Retail service.
•Save time and money with select routes
•Reach local businesses and consumers in one campaign
•Higher response rates
•No postage permit required – Saves you the annual cost of buying one.
• No names or addresses needed – Eliminate the need for mailing lists
• Plenty of room for your message – Every Door Direct Mail offers a
flexible range of sizes, making it ideal for announcing sales, sending
coupons, and much more.
•Three of the most popular options are:
postcards (6.5″ x 9″), oversized postcards (8.5″ x 11″) and tri-fold menus
(4.25″ x 14″).
Specifications for using Every Door Direct Mail – Retail service.
• Submit your mailing at the Post Office™ serving the area you want to reach.
• Send up to 5,000 mail pieces per day.
• Keep your per-piece weight to 3.3 ounces or less.
• Use Standard Mail® flats (learn more at usps.com/everydoordirectmail).